2/14/2024 0 Comments Elenco betty la fea new york![]() As she asks if, “the big city is ready for me” she’s immediately splashed with coffee, a reminder that this is a woman who will bring all manner of misfortune on herself. In it, an actress playing Betty walks out of the New York subway into a bustling Times Square. The network dropped a short promo to announce they’re casting the series. She decides to take an entry level position at top fashion company V&M Fashion and struggles to assert herself in a world of glamorous women. ![]() Dowdy young woman Beatriz Aurora Rincon Lozano is an “intelligent and skilled…Latina” and can’t seem to find a job due to her appearance, but this time she’s living in the Big Apple. ![]() Like the previous versions of the series, Betty in New York will follow the same road. And now, Telemundo announced at today’s Upfront presentation they’re planning to make their own version of the popular show, entitled Betty in New York. The Colombian novela, which ran from 1999 to 2001, has been resurrected so many times that nearly every country has its own interpretation. Colombia’s telenovela Yo soy Betty, la fea is one of those stories. It is timeless, transcending the bounds of language and country. Keywords: Telenovelas, Latin America, Melodrama, Politics, Economics, Audiences, History, Citizenship, Globalization, Aesthetics.Any good story is one that can be translated into numerous versions over the decades. Finally, I contend that such field of study has produced sophisticated insights about media and culture that needs yet to be fully recognised in Anglo-Saxon academia, while I also point out some urgent questions regarding the future of this rich intellectual tradition. To illustrate my argument the most relevant examples of telenovelas research in Latin America are critically reviewed. I argue that the specific configuration of media and cultural studies in Latin America is essential to the understanding of both the conditions in which the study of telenovelas emerged, and the subsequent results of these studies in relation to questions about the politics of TV production, consumption, economics and aesthetics. Firstly, it sketches how some theoretical approaches to the study of popular culture, -particularly the cultural place of melodrama in everyday life- have set the foundations for a heterogeneous and complex field of study on televisual melodrama. This chapter examines how the study of telenovelas in Latin America has been largely determined by the specificity of the field of media and cultural studies in the region. Ugly Betty both complements and counters cultural stereotypes concerning Latino/as in the United States. The show is an immigrant story giving new perspectives to sensitive issues of illegal immigration and affirmative action. The series depicts a diverse world through a multi-racial cast of characters belonging either to the white majority or Latino, Asian and African minorities. Although Mexicans are not the largest Latino group in New York City, they are the fastest growing minority there. New York City, where the show is set, represents a geographical and cultural context for choosing a Mexican-American family as the archetype of all Latino/as in the United States. Although she does not represent the mainstream American beauty standards, the qualities Betty embodies empower Latino viewers. The show features the Mexican-American character of Betty Suarez as the main protagonist. This article examines the portrayal of Latino/as in the American TV series Ugly Betty, which is based on the Colombian telenovela format.
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